Arby’s turned heads by openly proclaiming it was “absolutely impossible” that they would ever offer plant-based menu items. The chain reaffirmed their commitment to trolling the plant-based trend: “If we can make meat from plants, why can’t we make plants from meat?” The result: “the world’s first ‘Meat Vegetable’ — or ‘Megetable.'”
While major chains like Burger King have grabbed headlines by offering meat-free options from the likes of Impossible Foods and Beyond Meat, and other chains like McDonald’s get stuck in the “will they or won’t they” side of the discussion, Arby’s has seized the opportunity to firmly align with carnivores, doubling down on their “We Have the Meats” slogan.
“Arby’s announced today its exploration into this new form of protein that looks like a vegetable and contains vitamin content found in a raw vegetable — but is made of meat,” the company wrote. “The first Megetable Arby’s is bringing to life is the ‘Marrot.’ You guessed it — it looks just like a real carrot. Arby’s Marrot is made with Arby’s tender, marinated 100 percent turkey breast and a special carrot marinade made from dried carrot juice powder. It is cooked sous vide before being oven-roasted, contains more than 30g of protein and is a good source of Vitamin A (more than 70% of the daily recommended value).”
HAPPY FRIDAY EVERYONE 🙂